Sunday, 29 November 2009

Good Lordy.

Weekend box office figures for the States have just been published over at Box Office Mojo and they were a bit surprising.

Firstly, Twilight II plummeted. Plum. Met. Ed. If estimates hold up it dropped 70% from last weekend. With such a big opening it was always going to drop big - The Dark Knight dropped over 50% and Spider-Man 3 dropped over 60%. But that's still a steep drop for something with this exposure. Still, a mammoth hit.

The Blind Side, the new Sandra Bullock film, grew over the Thanksgiving holiday. Quite significantly. It was her biggest opening ever last weekend, and added 17% this weekend to cross $100mil in ten days. That's pretty damn good for her. As in, it will probably become her highest grosser by a long margin.

Precious continued to do well. I don't know what expansion plans there are, but I imagine they'll be rolling out a little wider to bump it back up in the rankings - its screen average is good enough to warrant.

The Fantastic Mr Fox opened fairly poorly, I reckon, in a decently wide release.

The Road finally went out on only 111 screens, and pulled in an ok crowd, logging almost $14k per screen. I actually thought the divisive reviews would kill this, but it might just end up pulling through all right. I really want to see it.

By far the most astonishing feat, however, was the newest Disney 2D animation effort. The Princess and the Frog opened in two theatres and pulled in (wait for it...) over $700k. That's over $350,000 a site! Seriously, in terms of per site averages, that's the third biggest on record after The Lion King (which did close to $800k per. site.) and Pocahontas. And we all gasped for air when Precious did its $104k/site on 18 (which is still impressive, because no film has ever done that kind of money per site at that many theatres.) Holy Gemini.

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